w e i v r e v O INNOVATION CAMPS I A d n a l a t i g i D e t a r e l e RESPONSIBLE MARKETING CHALLENGE c c A The partnership between JA Europe and Ferrero aimed to foster responsible marketing practices and empowering the next generation of marketing d professionals. By leveraging the expertise and e v resources of these organizations, the Responsible r e s Marketing Campaign Challenge provided students r e with an engaging and educational opportunity. This d n challenge provided university students and JA alumni U in Belgium and the Netherlands with a practical e BRUSSELS h t opportunity to develop responsible marketing r e campaigns in the chocolate snack industry. w o p m E 3 70+ Finalist teams Attendees s p i h s r e n t r a P e t a v i t BOOSTING STEAM AND TECH l u C CAREERS JA Europe and King have partnered to A J address the underrepresentation of e n marginalized groups in STEAM careers. O Through volunteer-led activities across n SPAIN e Spain, Sweden, Germany, and the UK, the t h initiative targets underserved youth aged g n 18 and above, offering them opportunities e r t in STEAM fields and tech careers. S The kick-off activities, in the shape of 4 "Gaming for Good Hackathon”, involved 2 0 UK SWEDEN participants from underserved 2 E communities to design mobile games - n promoting environmental sustainability, e G fostering both technical skills and creativity. The students are subsequently being involved in job shadow days, career s l a talks and office visits to discover the i c backstage of one of the largest gaming n a company! n i F 324 57 e p Students Volunteers o r u E A J t u o b A 2023/2024 Annual Report - JA Europe 24