O v e r v i e w ONE LOGO, ONE JA A c c e l e r a t This year marked a significant milestone in our e D STORY BEHIND THE LOGO ongoing rebranding journey, as we continue to i g strengthen our global identity and align with our core i t a From the original Junior Achievement logos l values. With over 80% of the countries in Europe now a (launched in 1919 and 1941), which used wings as n fully aligned with our updated branding guidelines, d their visual symbol, came the idea of flying, A we are witnessing the successful unification of our excelling, having the means to soar. Yet our I brand across diverse markets. students do not stand alone, but impact those around them, sharing their newly-acquired E skillset and confident mindset. Just imagine if The rebranding process has been a collaborative m every student created jobs for just five others! effort, engaging teams from every country to ensure a p o Youth unemployment would soon be a thing of w smooth transition that resonates with both local, e the past. For this reason, we started with JA’s r European and global audiences. By streamlining our t original soaring bird (from 1919 and 1941), and h brand across countries, we are better positioned to e turned it into a flock of six (the JA student + five U increase recognition, trust, and loyalty among our others impacted by that student). We then n d partners, stakeholders, institutions, schools, young brought in similar lines and angles from the JA e r s people and communities. symbol that launched in 1967, reintroduced the e r kite logo (launched in 1955) via the negative v e (white) space of our new symbol, and kept a d As we move forward, our focus will remain on strong correlation with our longest-running ensuring that the JA brand continues to be symbol, launched in 1986. JA’s brand symbol recognised among youth, teachers, partners, policy C honours our long and impactful history while u makers, volunteers who believe and are supporting l moving us into the future. t i v our common mission, vision and values. a t e P a r t n e r s h i p JUNE 2024 s 80% adoption in Europe S t r e n g h t e n O n e J A APRIL 2022 G e New brand launch! n - E 2 0 2 4 F i n a n c i a l s A b o u t J A E u r o p e JA Europe - 2023/2024 Annual Report 33