Gen-E Social Media Reach GEN-E 2023 2021 2022 2023 Equivalent reach in impressions REACH: the total number of people .4 2021 2022 2023 who see your content 7 12 MLN 12 MLN 24 MLN IMPRESSIONS: number of times your content is displayed. approx* .6 2023 IN DETAIL .33 3 7.509.801 2.585 421.624 406.433 SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA REACH FOR #GEN_E MENTIONS INTERACTIONS LIKES SOCIAL MEDIA REACH DATA ARE EXPRESSED IN MILLION * To be able to track more in deep our activity on social media in January 2023 JA Europe replaced the RELATED TO THE HASHTAG #GEN_E previous tool. The new tools doesn’t track impressions so cannot give a precise number, only a projection based on previous years. The number is estimated to be bigger.