39 We are celebrating four years of our international partnership with Junior Achievement, and it makes us proud to see the impact we have achieved together so far. Since 2015 more than 33 000 students have participated in our activities, and became more aware of the positive social impact they can bring to their communities. Head of Corporate Citizenship, NN Group Fleur HUDIG In order to ensure all mini- companies in Norway are sustainable in a few years, JA Norway has developed, together with Storebrand, a website to encourage young people to create responsible startups. Students can learn what is sustainability and how to create a sustainable mini- company in 5 steps. Thanks to NN Group, students are exposed to the importance of social awareness and they gain the necessary skills to solve social problems both locally and beyond. Our partnership is indispensable in helping to prepare youth around the world for the challenges of the future at the same time making social impact. Last year alone, the partnership reached nearly 15 000 students; over 300 teachers and 250 mentors took part in the programmes and 680 ideas were generated. COMBINING SOCIAL AWARENESS AND ENTREPRENEURIAL SKILLS ENCOURAGING SUSTAINABLE STARTUPS IN NORWAY PREPARING FOR THE FUTURE OF JOBS ENCOURAGING SUSTAINABILITY