33 The Why Europe Matters won the O UT O F T H E B OX AWA R D 2 0 1 8 . The campaign was selected thanks to its combination of the promotion of entrepreneurship, solidarity, inclusiveness and citizen participation Why Europe Matters is a joined initiative by ERT and JA Europe to re- engage Europes youth in a multinational debate with politicians and business leaders. Launched in March 2017, the project combined innovation workshops in 9 countries with a survey exploring young Europeans views about Europe and the EU, their priorities, their hopes and their expectations for the future. In March 2018, the final Why Europe Matters event took place in Brussels, with a threefold objective: Present the outcomes of the survey Give a voice to young Europeans Start a debate on the key priorities selected by young people Azad Ali came to Sweden from Kurdistan three years ago and is now determined to start his business and become an entrepreneur. In 2017, Azad started his JA company Trlampor UF, creating wooden lamps. Throughout the JA Programme, he had the opportunity to learn the language, build a network and learn new skills. He even managed to sell his lamp to Swedish Minister of Enterprise and Innovation and won the award "Craftsman of the Year" in Kalmar County's Young Business Competition. Swedish Minister of Enterprise and Innovation Mikael DAMBERG WHY EUROPE MATTERS FACILITATING INTEGRATION OF MIGRANTS PREPARING FOR THE FUTURE OF JOBS ENGAGING COMMUNITIES I brought one of Azad's lamps home and today I have assembled it. It went faster than Ikea.