19 EDUCATION MATTERS THE ENTREPRENEURIAL SKILLS PASS TM Communication in mother tongue, communication in foreign language, sense of initiative and entrepreneurship, mathematics and science, social and civic, digital, cultural awareness and expression, learning to learn. LIFELONG LEARNING COMPETENCES Creative thinking and problem solving, confidence and a can-do attitude, taking initiative, teamwork and leadership, being resourceful, perseverance, negotiation and decision-making, ability to take responsibility and manage risks, ... SKILLS, ATTITUDES AND BEHAVIOURS Company structure and roles, idea generation and business opportunity, customer, marketing strategies, business plan, design and production, sales strategies, financial literacy, presentation techniques and communication skills. KNOWLEDGE AND EXPERIENCE The ESP is a micro-credential complementing the JA Company Programme. This unique certification offers students the opportunity to attest their entrepreneurial knowledge skills and attitudes. In particular, the ESP assesses and recognises their: Students 13,000 26 1,800 Countries Schools in across